Date: October 18, 2016
Hello readers. In today’s post we are going to explain why you should be using social media to promote your business.
It goes without saying that in recent years, the social media craze has taken the globe by storm. Society’s ‘gotta have it’ attitude, paired with the constant development of portable technologies such as tablets and mobile phones, means that social media is becoming more and more accessible and as a result, it’s evolving and growing by the second. Social media users tweet about their day, update their status, and #instagram about their lives more than ever.
It therefore comes as no surprise that 2015 social media statistics showed that 59% of the UK’s population have active social media accounts, with 31 million of us using Facebook alone. However, social media sites aren’t just for the likes of you and I. Major companies across the world are now utilising society’s infatuation with social media for their own gain, maximising their business opportunities and drastically improving their revenue in the process.
This is where physiotherapy businesses like yours come into the equation. Small businesses often suffer from a common misconception that they won’t benefit from social media marketing, and most think that social media as a whole is a game that should be left to the big boys. However, it is a known fact that keeping up with the social media evolution is highly beneficial to a business of any size or demeanor. It is the key to engagement with your client-base, as well as promoting your brand’s awareness.
Social media provides a platform for you to impress any potential new clientele that may be coming your way, and means that you can establish a lasting image for your brand that will withstand the test of time.
Social media commerce allows for physiotherapists to engage more freely and flexibly with patients, both existing and potential. Your brand has an opportunity to build on or create a more trustworthy persona, one that will evoke loyalty within your patients. You want your patients to remain allegiant to you and your practice, while spreading the word about who you are and what you do.
Using social media channels like Facebook and Twitter to engage with patients creates a sense of community amongst your followers, and makes your patients feel like they are a part of something special. Newsletter sign-ups and email captures allow you to further enhance your connection with your patients, and present you with an extra opportunity to promote your products and offers, ultimately increasing your patient numbers and making you more revenue in turn.
Patients looking for an answer about your business will more than likely visit a social media site like Twitter for an instant response to their query, with figures suggesting that ¼ of UK internet users will have a twitter account by the end of 2015. This presents you with a vast opportunity to establish yourself as a practice that wants to help.
However, it doesn’t end with existing patients. Potential patients looking for more information about who you are and what you do are also going to use social media sites as source to find more material about your practice; they want assurance that your practice is trustworthy and that your brand is reputable. Facebook and Twitter provide a more informal outlet for queries and questions regarding your business, which gives you the opportunity to impress your patient and give them a customer experience that will be both valuable and worthwhile.
Although internet based, social media provides business owners with a chance to spread word about their practice via the marketing medium of word-of-mouth. Word-of-mouth is often considered to be the most effective form of marketing, with 92% of consumers valuing recommendations from family and friends above all else.
With this in mind, a happy patient is more likely to refer you to friends and family, and social media provides them with a platform to do so. By creating a social media presence for your company, using the likes of Facebook and Twitter, you can join the buzz about your brand and integrate yourself into the online community that your practice has created.
Not only does social media allow you to reach out to your existing patients, but it also means that you can expose your brand to a wider scope of potential patients, much more than you would be able to do by using regular forms of marketing. It means more patient referrals for you, and ultimately more business for your practice.
Thank you for reading.
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