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Why is business blogging beneficial for SEO?

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Date: August 8, 2017

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With websites becoming increasingly relevant for those wanting to run a successful business more and more people have started blogging for their business to stay relevant. Blog’s are the perfect way to provide the optimal user experience for your audience and most importantly search engines. Business blogging is one of the key features that can set you apart from your competitors and can be extremely beneficial to your website in terms of SEO.

According to a HubSpot survey, 60% of businesses who blog acquire more customers.

Physio123 have made 100’s of websites and the most successful ones? The ones that have a blog. We have seen  the difference it can make in terms of search visibility, leads, and sales.

So how does blogging for your business benefit the SEO of your website? Keep reading to find out…

High ranking in search engines

Any website that has a fresh flow of new, engaging and original content is always going to be one step ahead of the competition.

If you have a website that has continuously updated content, it is already one step ahead of the competition. Posting a new blog every week (or more!) is a great way to show search engines that you take an active approach with your website’s content. Your website will rank higher than those sites that have content which is stale and rarely updated.

Backlinks  

Having a blog helps increase the amount of backlinks to and from your site. If you post blogs with links to other pages of your website, it bolsters the “crawl-ability” of the pages which increases the SEO benefits to your entire sites. A blog can also help in bringing you links from other sites as it provides the opportunity for other people to engage with your company, leave comments and even share it on social media which helps you reach a wider audience.

Increase in traffic

Furthermore if you keep posting content rich with keywords you will further help to improve the overall SEO of your website. For example if you are writing a blog post about sports injuries and frequently use related terminology such as “musculoskeletal”,  “fractures” and “tendon sprains,” every time someone searches for the keyword that you are focusing on, you’ll l have a greater chance of being clicked on.

To conclude, blogging for your business is extremely beneficial in terms of SEO. Not only does a blog help in terms of SEO, allowing you to rank highly in search engines, resulting in an increase of traffic but it also helps to add a “personal side” to your business and helps in humanising your brand. Blogging is a perfect opportunity to allow you to provide insight into what you practice to your prospective patients giving yourself a unique chance to reach out to patients on a personal level.

Talk to the experts.

Looking for help with your online presence? Get in touch!

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