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The importance of a blog for your website

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Date: October 3, 2017

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Your online presence is becoming increasingly relevant and has started to have a direct affect on the success of many businesses. With your website just a click away from being viewed by anyone it is important it has all the necessary features to ensure that you maximise the chances of turning your audience into a patient.

A blog is the perfect way to provide the optimal user experience for both your audience and search engines; they want websites that have a fresh flow of up to date content.

Keep reading for the key benefits of having a blog on your website.

An increase in traffic

One of the biggest benefits of having a blog for your website is that it increases search engine traffic.

The higher you rank in search engines, the higher chance a potential patient has of finding your clinic over a website includes lots of valuable content – something which visitors and search engines love.

Humanises your brand

A blog is the perfect way to “humanise” your brand and can be a window into the your clinic life. Providing you with a unique opportunity to share your voice, your blog can act as a platform which enables you to build up trust from potential patients and increase your brand’s likeability.

Reaches new customers


A blog helps with your online marketing and gives you a chance to reach out to new customers. With the help of social media where blog posts can be shared on Facebook, retweeted on Twitter and posted on Linked In, you are able to reach a whole new demographic.

Reliability

If you utilise your blog by posting relevant content for your target market you are not only providing your potential patients with useful and relevant information but you are providing them with trust in yourself and your practice. Frequently posting knowledgeable articles or even articles relating to patients you have successfully previously treated can build up the confidence of your audience and you can be seen as an expert in your particular field.

However, in order to ensure your blog is the best it can be, you need to avoid certain mistakes. See below some of the most common blog errors people make;

  • Duplicate Content. Avoid using content that already exists somewhere else online – all the content on your blog must be unique. A lack of original content will result in a decrease in your blog and therefore website in search engines.
  • Inconsistency. To build a strong relationship with your audience, you need to ensure you are posting regularly. Having a blog routine is the perfect way to ensure people keep coming back for more. It also helps to promote your brand as consistent and reliable.
  • Writing for yourself and not your audience.

To conclude, blogs have become an increasingly relevant feature for your website. With the increase of competition, a blog allows you to continue to dominate search engines, adds a sense of “humanity” to your brand, reaches a wider audience and acts as a platform to promote yourself and your knowledge and ultimately encourages audiences to choose you over a competitor. However, be careful not to commit the most common blogging errors; avoid duplicate content, promote consistency and write for your audience.

Talk to the experts.

Looking for help with your online presence? Get in touch!

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