Date: September 19, 2017
A brand is a mixture of design, words and symbols all employed in creating an image that identifies a product that distinguishes itself from its competitors.
Having a strong brand is the key to any successful business – it allows you to be distinguished, instantly recognisable and consistent. All these factors are important when trying to establish a relationship with new or potential patients.
Businesses are constantly working on their brands whether they are launching a new brand or trying to increase brand awareness. Your practice’s website plays a big role in branding your company.
There are a number of different ways your business can communicate your brand to the world but today we will be focusing on one of the most beneficial ways – your website.
So, how can you use your website to promote your brand? Keep reading to find out…
Your colour scheme is arguably one of the most important ways you can convey your brand to your audience as it is instantly noticeable.
Colour can evoke all types of emotion therefore it is one of the most powerful tools you can use on your website when branding your practice.
Some of the most well known companies most distinctive feature in their branding is their colour. Just look at Apple. They use white which is instantly recognisable and used to convey ideas of innovation and technology. Or even Coca Cola. Their brand is distinguished by the colour red.
The content on your website shouldn’t be overlooked – it is a great opportunity to speak to your key demographic directly.
Whether you are trying to show that you are a professional, experienced and skillful practice or a relatable and approachable company with a close relationship to all patients, your content is the perfect way to do this. The type of content you put on your website plays a big part in how your business and brand is received by others.
One way you can ensure you are constantly updating your content to reflect your brand is by having a blog on the website. Not only does a blog establish validity for your brand to both cultivate and strengthen relationships with patients but it greatly helps to improve your search engine rank.
However, you have to remember that contents not just about the text. Images of your practice or videos of yourself and your team are also important in promoting your brand.
Take a look below at a few blogs Physio123 have built;
Promote social media
Having a website is a great opportunity to promote your social media accounts. If you don’t already have social media set up such as Twitter, Facebook, LinkedIn, I would strongly recommend investing in these accounts. Social media is one of the most effective (and cheapest) ways to promote and enhance your brand. Marketing through social media promotes brand loyalty, recognition and visibility. Social media is a great way for practices – both small and large – to compete against their competitors with an advantage as it allows you to reach a wider audience thanks to “shares” on Facebook and “retweets” on Twitter.
To conclude, there a number of ways to promote your brand to increase its visibility and promote your practices values however one of the most successful ways is through your website. Your website is accessible at all times – even when you aren’t working, your website is working for you, providing information to patients, advertising your practice and representing your brand. Through the colour scheme, content and social media you are able to cultivate and present your brand to patients. A strong brand is a strong practice.
Looking for help with your online presence? Get in touch!
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