Graphics…how can it be used to benefit my business

0 2

Date: November 28, 2017


Creating Graphics to help increase Your Business

This blog post will educate you in the importance of graphics within a business, focusing on the main points in how you can use graphics to your allow your business to flourish.

Graphics are very important for any business and can be the final push a potential patient needs in order to choose your clinic over a competitor’s.

There a few things that needs to be understood when realising the importance of graphic design. As a graphic designer myself, I will try to educate you in some areas which to me stand out the most in ensuring quality graphics to help your practice.

Quality over quantity

Yes, quality over quantity. It is not something that should be looked over in graphics. For some people they often think that there needs to be a nicely filled piece of design, let’s say a promotional poster. Now a promotional poster can indeed contain a plethora of information / content only if it be required. A large amount of emphasis on ‘required’; because most of the time it really isn’t. Some of the most effective posters have hardly any content in them; businesses that do this always end up being the most successful. People don’t like having their time wasted. If people are forced to find out something vital about your business by having to read into a body of text for too long, they won’t even hesitate to look away. While having a simple design might be effective, it is very hard to achieve. The reason for this is because if you were to create a simple design, it relies on what little content it has, so it has to really stand out in order for anyone to be interested.

To help it stand out you need to consider some points first.

This can range from:

  • Font choice
  • Effective tagline
  • Well-designed logo
  • Colours which make sense according to your brand
  • Graphical elements e.g. Coca-Cola’s signature swirls.

The Subtleties

There are many little things to take into account when creating graphics for a business. Things which the average person will overlook. Let’s use a business card as an example to illustrate the points I am going to make. A typical business card will have 4 main elements to it. The first being your business logo.

The logo will generally be quite small and you can position it in the top two corners of the business card. Next is your name. This is important to have it nice and prominent so that it is the focal point of the business card. The font choice is vitally important as it will give an impression of what your business is about, so choose wisely. Or alternatively, make sure it’s a font which you have used in other designs of your brand to ensure consistency.

The next element which usually goes on a business card is your job title, this is relatively simple to follow. Often the job title goes underneath your name and to enforce some sort of hierarchy, the job title should be considerably smaller than the name. These are the kind of subtleties non designers miss due to it being something quite trivial and seemingly unimportant, this is definitely not the case though.

In graphic design you should treat each element with the same importance because they work together to create a great whole piece. This means if one element isn’t up to par with another, then none of it will appeal. The next and final element which you find on a typical business card is the contact details. You can generally put whatever you want, just make sure it is a similar if not the same font size as the job title. It all comes down to consistency with graphic design, which brings me onto my next point.


Being consistent when designing shouldn’t come as much of a surprise to some, but you’d be shocked to find just how many choose to ignore it, or rather fail to see it. Consistency in the context I’m talking about is ensuring that something such as font size is consistent within a design. Or invisible borders are considered so that text doesn’t get too close to the edge of a design when printed. These things considered can make a design look far more aesthetically pleasing as opposed to a design which doesn’t consider my points.

Being consistent in a business is important to allow for the brand to make sense and so that things can be easily recognised to the public. A great example to allow things to be consistent is to follow a brand guidelines. A brand guidelines can be created for a business so that the business in question agrees on how they want to be represented as a brand. Designers will strictly follow these brand guidelines in order for the designs to remain consistent and in turn create an effective brand.

By now you should know a little bit more of the importance of graphic design within a business and realise how simple it can be.

Thank you for reading.

Talk to the experts.

Looking for help with your online presence? Get in touch!


Leave a Reply

Your email address will not be published. Required fields are marked *

Physio123 are leaders in marketing websites for therapy practices. We have experience of getting hundreds of therapy websites to the top of search engines.

All of our website packages include search engine optimisation (SEO) as standard. Our proven SEO techniques results in more people looking for the services you provide in your location visiting your website.

We also use our search engine marketing to get our clients with existing therapy websites to the top of Google.

Take a look at our portfolio to see the excellent Google rankings we have, and continue to, achieve for our clients.


Physio123 are passionate about online marketing and promotion. Adwords allow us to generate immediate results for your practice.

Search engine optimisation

Physio123 use search engine marketing to promote your therapy practice online to achieve a higher visibility in the search engine listings. This will provide you with more new patients.

Social media

Generate new busines by connecting with a brand new audience.

Email campaigns

Email marketing is a great way to connect with your patients, and possibly find even more.


Just because your website has launched doesn't mean we are out of the picture. In fact just the opposite!

More posts in the Marketing category

How to use your website to promote your brand

0 3

Date: September 19, 2017


A brand is a mixture of design, words and symbols all employed in creating an image that identifies a product that distinguishes itself from its competitors. Having a strong brand is the key to any successful business – it allows you to be distinguished, instantly recognisable and consistent. All these factors are important when trying […]

The importance of social media for businesses

0 3

Date: July 11, 2017


In today’s blog I will be explaining why social media marketing is so important and even essential for your business. No matter if you have a small start up business or you are running a big organisation – social media is the key to success. Why is it important? Sit down, lean back and try […]

Top 5 networking tips

0 4

Date: May 2, 2017


Today we will be discuss the 5 ways you could improve your networking. Networking is important for any business; it’s about making connections and building relationships with current and new patients. By following these tips you will be able to improve your online presence and increase your networking to benefit your practice. Tip 1. Go […]

What information should I include in my Twitter bio?

0 3

Date: April 4, 2017


Hello reader. In today’s post, we are going to be covering what should be included in a Twitter Bio. Many people don’t realise but the Twitter bio is a very important aspect of your whole profile. Your Twitter bio can instantly tell your potential customers your whole ideals. The twitter bio isn’t the same as […]