Date: September 20, 2016
In today’s post we will be discussing responsive websites. Now I bet you have a couple questions; what is a responsive website? How would a responsive website benefit me? Is a responsive website crucial in promoting my business? Well, If you continue reading we will be able to answer all your questions and more…
The function of your website is to inform potential patients about your practice.
But what happens when your website fails to function? If you don’t have a responsive website, your carefully crafted web pages and content will be displayed as a jumbled mess, making your visitors’ experience irritating and unproductive. As a result, you’re likely to lose out on custom.
In order to prevent this from happening, you need a responsive website. A response website will ensure your website runs smoothly on every device. Your website won’t change, it will just look much better on mobile devices such as smartphones or tablets.
Ok, so now you know what a responsive website is, you should be asking yourself WHY you need a responsive website?
Around 80% of internet users access websites through mobile devices, and 47% through tablets. These figures predict that the popularity of smartphones and tablets will soon outgrow the conventional computer. If your website is incompatible with these devices, it’s failing to promote your services to a large number of people. Ultimately, you will lose out on business.
There are many benefits of having a responsive website (too many to list) but if you continue reading we have outlined the biggest benefits…
In April 2015, Google introduced a new algorithm which made responsive sites even more important. The search engine decided to prioritise mobile and tablet friendly websites by boosting their ranking in Google search results. This means that unresponsive websites are harder to find and less likely to receive visitors from mobile devices.
A responsive website not only makes your website easier to find, but it also increases its accessibility for disabled viewers. A responsive website automatically adjusts content to fit different devices. If a viewer accesses your website from their phone, your content will be adjusted to fit the size of their screen. These adjustments will make each part of your website easier to view and navigate. As a result, your website is more focussed, helping those who are visually impaired or those with cognitive disabilities access information more easily.
Your conversion rate is the amount of people who get in touch with you after visiting your website. This could be anything from filling in a form, sending an email or making a phone call.
Responsive websites will increase your conversion rate because information will easily be presented and viewable. This means that key details such as phone numbers can be viewed on mobile devices, and online forms can be filled in at ease.
The convenience of your website will attract more visitors, and more importantly, keep their attention on your website once they arrive. The responsive design will deliver improvements tailored towards the viewer, making sure your users have an enjoyable experience.
If you have a responsive website, your position in Google search results will be higher than your competitors with an unresponsive site. This means that you will receive more interest from potential patients and you will rise above your competition.
With the rise of mobile and tablet browsing, it’s a wise move to make sure your website is responsive. Not only are you keeping up with new technology, but you are ensuring your visitors are getting the best experience when researching your practice. Furthermore, you are more likely to gain new patients with your website boosted higher in Google search rankings.
Thank you for reading.
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