Date: June 13, 2017
Over 76% of households in the UK are using the internet everyday. Whilst this could benefit your practice as there are now more people able to see your website, this does mean there is an increase in competition which means it is even more important to ensure your website stands out from the crowd.
Keep reading to find the 5 best ways that will make your website stand out from the crowd.
When building a website you need to ensure the user is at the forefront of your mind therefore it is important your website has a clear roadmap so that it is easy to navigate and promotes a good user experience.
A couple of years ago Google introduced a new algorithm (how it decides where a website ranks) which meant it started to take in account whether or not a website was responsive. Your website needs to be accessible on as many platforms as possible. Without complication, a potential patient should be able to find your website via a laptop, desktop, tablet etc. Limiting your accessibility could limit the traffic to your website.
To read more about the importance of responsive websites, visit our blog post “ – 5 reasons why you need a responsive website” – http://physio123.org/blog/5-reasons-why-you-need-a-responsive-website/
Search engine optimisation (SEO) can be a key determining factor in potential patients choosing your website and subsequently practice, over a competitor’s. SEO refers to strategies, techniques and tactics used to increase the amount of visitors to a website from having quality content on your website rich with keywords to registering your practice with business directories to increase backlinks. Ensuring your website is SEO friendly is a good way to see your website organically climb search engines, resulting in more traffic being driven to your website and ultimately an increase in patients contacting you for an appointment.
The above statistics are just a few reasons that highlight the importance of social media. Having a website isn’t enough – you need to utilize all the available tools in order to promote yourself and encourage people to talk about your practice. By having sharing features such as social media icons, potential patients are easily able to find your website from other platforms.
Content is extremely important. Fresh up to date content equals a higher ranking in search engines. Search engines are looking to provide the optimal user experience and therefore see websites that are constantly updated as more relevant. As a result, they will rank websites rich in content higher than those that aren’t. Now you have the traffic to your website, content will further help in encouraging patients to contact you for an appointment – a patient is more likely to reach out if you have content that shows you as an expert in your field – it brings credibility to your practice.
Google AdWords is a system created by Google’s advertising team which allows people to bid on keywords for adverts to promote their website and appear at the top of Google search engines.
AdWords allows you to compete with your main competition regardless of how much knowledge you have in marketing or how long you have been around. You can get your message across to your main audience when they are searching for your exact service.
Unlike “traditional” SEO (which includes meta descriptions, alt tags, backlinks etc) which can take months to take effect, AdWords immediately appear at the top of search engines and provides your practice with instant exposure.
Interested in AdWords? Take a look at our AdWords package…http://physio123.co.uk/packages/marketing/adwords/index.php
Key tip: Another good way you can make your website stand out above the competition is by having testimonials on your website. Testimonials are a great way to show potential customers you are trustworthy and reliable. Testimonials are important for all practices – large or small – and are very powerful tools that aid in strengthening any businesses. Try adding testimonials to your website from someone your target audience can identify with. They want to see that your services helped someone and can help them too. By having testimonials scattered throughout your website or on one page, you are building up the credibility of your brand.
To conclude, it is important, especially in this day and age, that you have a website that stands out from the crowd in order to improve your brand and beat off the competition. Whether you have an easy to follow navigation, quality content enriched with keywords, social media to increase the amount of platforms you can be reached on, high quality on-site and off-site SEO, Google AdWords or even testimonials, you need to maximise the potential of your website. A website that goes above and beyond is a website that ranks highly, has lots of traffic and ultimately has a high conversion.
Looking for help with your online presence? Get in touch!
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